Yesterday, at the massive street rally marking the close of the leftist Farabundo Martí National Liberation Front (FMLN) party’s electoral campaign, First Lady Vanda Pignato called on undecided voters to cast their ballot for FMLN presidential candidate Salvador Sánchez Cerén. “It’s the most sensible choice,” she told the crowd of 350,000. Pignato, who is not an FMLN militant, took leave of her cabinet position as Secretary of Social Inclusion on January 19 when she endorsed the FMLN ticket and announced plans to join their campaign.
She is a highly popular political figure, particularly among women benefitted by the multiple social services available at Ciudad Mujer (Women’s City), a program initiated under her leadership. Pignato has publically stated that she is “convinced that of all existing campaign platforms, the FMLN’s is the only one that guarantees that Ciudad Mujer as well as the rest of this government’s social programs continue.”
Her addition to the FMLN campaign has real potential to sway voters and increases the likelihood of an FMLN victory, according to political analysts. She is expected to hold a campaign rally for women on Tuesday, January 28, and currently appears in a series of FMLN campaign commercials.